Ten per cent from sales is donated to organizations around the world in support of wildlife, humanitarian and environmental causes. Since 2016, the following organizations have been recipients of this initiative:  Rhinos Without Borders, Oceana, UNHCR, WWF, Friends of the Earth (FOE), Survival International, Polar Bears International, Australian Koala Foundation, Toronto Wildlife Centre, Canadian Wildlife Federation, International Elephants Foundation, Orangutan Foundation International and The Dian Fossey Gorilla Fund International.